Your brand is your:
a. reputation; it's intangible.
b. logo and corporate ID system.
c. marketing and advertising.
d. product or service.
Brand value is NOT about:
a. building trust.
b. measurability, but left to chance.
c. communicating feelings.
d. adding monetary worth.
Essential for brand success are:
a. logic and intelligence.
b. analytics and feedback.
c. strategy and creativity.
d. passion and planning.